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Her Midlife Hustle is where style meets strategy.
Where entrepreneurship meets impact.
Where beauty meets leadership.
Midlife is powerful.
Itโs the season where experience meets clarity.
And when you align your passions, your family, your business, and your purpose โ life becomes beautifully intentional.
Letโs build confidence.
Letโs build impact.
Letโs make life beautiful.
My Goal: Build Confidence, Community, and Lasting Impact
Iโm a mom, wife, fashion lover, traveler, home cook, wellness advocate, entrepreneur, and nonprofit leader.
After stepping away from a 15-year corporate career in project management, I made a bold midlife decision: I chose flexibility, leadership on my own terms, and a life aligned with my values.
I built a successful business in the beauty and lifestyle space, mentoring and empowering hundreds of women along the way. What started as a desire for extra income became a platform for leadership, community, and confidence-building.
Today, my work spans both entrepreneurship and nonprofit governance. I serve as Board President of Sojourner House, where I apply strategic structure and leadership to strengthen mission-driven impact for mothers and families in recovery.
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I believe beauty is more than skincare and style โ itโs confidence.
I believe business should create freedom, not burnout.
I believe leadership is about lifting others.
And I believe midlife is not about slowing down โ itโs about stepping fully into the woman youโve become.
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โจ Curating products, experiences, and content that help women feel confident inside and out.
โจ Mentoring women to build income, leadership skills, and personal fulfillment.
โจ Strengthening organizations through strategic governance and servant leadership.
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In 2020, I was honored to receive the National Guiding Spirit Award, recognizing mentorship and leadership within a national organization.
In 2024, I was named an Avon Visionary Award recipient โ the companyโs highest honor โ recognizing visionary leadership and impact.
But my greatest accomplishment?
Watching other women step into their confidence, their voice, and their version of success.
XOXO, Natasha